Training the body and above all, nourishing the mind. A NaturalBOOM re-starting is assured
In these lockdown days the normal conception of time does not correspond to the Heraclitean theory of Panta Rei, “everything flows”. The clock does not move and we have time to rearrange ideas and, despite my innate laziness (if I had been active, I would have opted to ride a bike rather than trying to tell the emotions of races from my comfortable sofa) I managed to rearrange paper notes and computer data and just scrolling through the photo gallery of last season I came across to a picture taken at the end of a Classic where the team attendant handed the winner a drink, a white can that at the time had intrigued me for the simple reason that I collect unnecessary cans abandoned in indifference to take dust on my cabinet.
While watching this picture, I remembered the episode and reading the name BOOM I thought “another energy drink, a brother of Red Bull” but enlarging this picture I noticed the text “The first Mental Drink”. I was blown away, vitamins for the brain? My curiosity has started to pave, magnified out of all proportion by the fact that by now almost all the teams use a Mental Coach because concentration and the mind, or “Mens sana in corpore sano” are the keys for achieving levels of excellence. That’s why I started to inquire about this interesting yet mysterious drink.
I went on the website and I found, http://www.naturalboom.it and I discovered it is a unique, innovative drink and I contacted them to let me explain their idea in detail. At the first contact I was blown away because the answer was “we cannot connect you with the owner Andrea Campagnolo because he is in the hospital” sentence promptly completed by a pleasant explanation “he is promoting the mototherapy project at the pediatric hospital in Novara, he is combining his passion for motorcycles and this initiative for children by running children admitted to hospital wards, obviously on an electric motorbike “. This response was so surprising and pleasant that I wanted to know more not only about the mysterious question but also about this eclectic businessman. Honestly, I could not do better, than bring you the words of Andrea Valentini, company’s communication manager who tells us the story of this entrepreneurial initiative at 360 degrees and satisfies our desire for knowledge.
“Starting from the picture you showed me, we are really proud to know that such a great champion uses our drink, it is a sign that it is appreciated, but it is not our testimonial, so I would ask you not to publish it. Let’s talk about us and our product: NaturalBOOM was born from the need of a sportsman who wants to keep his passions while dedicating himself intensely to his work. Andrea Campagnolo, craftsman, swimmer, water polo player and surfer of seas and mountains, was born in Biella a few steps from Oropa, a historic place with a beautiful Sanctuary and where Pantani made a wonderful challenge at the Giro d’Italia in 1999.
He trained in the tank every day with the passion and intensity that only those who do individual sports such as swimming and cycling can know. On his side, often athletes and triathletes from Biella and elsewhere, including an Italian pride of world triathlon: Beatrice Lanza, Olympic in Athens 2014. Always passionate about correct and healthy nutrition, Andrea has never succumbed to pharmaceutical shortcuts to reach his well-being and he has always studied, and deepened with specialists, natural integration, with the further support of breathing techniques and mental coach. Thus, from a personal need, a drink was born that encompasses all these concepts. NaturalBOOM is a healthy drink based on green tea, lemon and ginger with the addition of natural nootropics. The latter are natural extracts from the characteristics of mental integration, still little known in Europe, but already in the common consumption of American and Asian populations. Without adding carbon dioxide and with sugar values in line with the new WHO tables, NaturalBOOM creates a new category in the beverage world, creating the first Mental Drink in the world. Finally an alternative, to the “unsuitable” sports drinks and mass energy drinks, for sportsmen, students and conscious families. The Mental Drink wants to be a new paradigm for modern generations who have to emerge in an ever faster and more stimulating world. Life is beautiful and life is to be enjoyed every day .The NaturalBOOM philosophy offers a message: “Feed Your Mind”. Feeding the mind to have a healthy body, always with the utmost care for the planet. Another uncommon term is heard in NaturalBOOM’s activities besides “nootropics”: “plogging”. Every day, during physical activity, if we find a waste on the ground, born from the rudeness or inattention of one of our fellow men, let’s collect it! These are the messages that you will often find linked to the white can with the green tongue! ”
This story may seem like an advertisement, I apologize, it was not in my intentions, I wanted to shed light on this little mystery, and now to appease our curiosity it is time to feed our mind so we just have to try it!
